At Denver Pro Sites, we recognize that nothing is more frustrating than spending money on advertising and not knowing the impact (or lack thereof) of your investment. That's why, when you hire us to work on a marketing project for your business, the basic foundation of the project is clearly defining a means of measuring the campaign's success. We recognize that most business owners who are successful are receiving strong results from 50% of their advertising but struggle to identify which 50% of their advertising budget is delivering the results.
Because we don't work under a contract, we deliver the following metrics to our clients on a weekly basis
depending on their program with us:
- Interpreting the results delivered by Google's free analytic tracking program can be a daunting task for most business owners. We provide our customers with in-depth reporting on the performance of your website, or Google Adwords campaign results, using the myriad of tools that the analytics program provides.
Keyword Results Analysis
– Here's where the rubber meets the road. If you hire a company to help your organic results on Google, but you don't see improvement in your placement on the results pages, then you're really not getting the best bang for your marketing dollar because better results are going to be the key to new customers from Google. We provide regular reporting of progress with your SEO efforts as it pertains to the targeted keywords we for which are optimizing your site.
Google Adwords Campaign Results
- Pay per Click campaigns (PPC) are a cornerstone of our efforts here at Denver Pro Sites, and our in-depth reporting certainly plays an important role in our success. Because we don't have our clients signed to long term contracts, like all of the phone book companies and internet marketing specialty companies, we have to deliver clear results to our customers. We do this by tracking all Adwords generated phone calls to your business. We measure success through listening to actual phone calls to your business. If the phone calls are generating business opportunities for the business, we have ways of determining the campaigns' all important return on investment. At Denver Pro Sites, we aren't about click counts and other fancy statistics. Even though these numbers are extremely important to us, we realize that, when it comes down to brass tacks, the people who call and hire our clients are the clear metrics of whether the campaign is a success or not. It's about the money.
Google Places Tracking
- Google has made its local results driven Places pages the foundation of their local search results efforts. Formerly Google Maps, Google Places is driving new opportunities for local businesses where they become the most relevant result when someone is looking for a service provider in their community. At Denver Pro Sites, we provide reports that track your progress.