At Denver Pro Sites and Marketing, a cornerstone of our business lies with the management of our clients Google Adword campaigns. A properly managed campaign on Google can be a game changer for small businesses; giving you access to new clients and helping you grow.
I have heard over and over from clients that they "don't click those ads at the top of the page" While it is true that more people click the first couple organic listings on a results page, it is not the whole story. A report released in 2008, by a major Adwords campaigner, reported that their company's #1 paid ad on Google got clicked first 8% of the time when someone searched on Google for goods or services they provide. If you also consider the fact that "clicks" on those paid ads increased 18% in the 4th quarter of 2010 and Google made a tidy 2.8 billion during this period selling paid advertising, it's clear that someone is clicking the paid ads, even if you swear it's not you.
If you have a new website and you haven't had sufficient time to optimize your website or if you compete with a lot of similar businesses in your town, Google's Adword program offers you a way to put your business in front of the customers looking for your goods or services. A properly managed pay per click program on Google can provide a lot of businesses a way to open up a brand new stream of customers for their business.
Our focus for our pay per click clients rests squarely on the following four elements
Proper Campaign Design
- Setting the right budget and choosing the right keywords for your campaign is critical to the success of the campaign.
Transparent Campaign Operation
- As a pay per click client, you should have all of the information from your provider, including the margins that you are being charged to manage the campaign. Many PPC companies take huge margins
when it comes to management fees. Worse yet, they don't disclose their margins to clients while charging them a 50% markup on the individual keywords. This poses major problems when you are setting budgets on Google, because if up to half of your budget is going right in the pocket of the management company, not towards getting new customers to your business, you have a recipe for very mixed results. At Denver Pro Sites and Marketing, we charge our clients a 30% management fee for PPC. If you're curious about what you're paying your current Adwords company, ask them how many dollars are spent marketing your business on the search engines each month and how much they charge for their services. Ask to see proof. Last year, Google sent out a message to their resellers dealing with this very issue. You can read about it here: Google Plans To Stop Huge Adwords Markup on Small Businesses
Clear And Defined Results Management
- At Denver Pro Sites and Marketing, we track and record every phone call that is generated by your pay per click campaign. We know that you are interested in results, not fancy graphs showing clicks or impressions. You want to know many customers did business with you this month as a result of your campaign. If this information isn't available to you, it makes it difficult to monitor the results you are receiving from your precious marketing dollars. You should demand this type of tracking from your provider. We provide our clients with all of the numbers that are behind the success of their Adword campaigns
. We don't hang our hat on a campaign statistic, but, instead, on your businesses sales or customer growth.
- It's a well-known fact that any good pay per click campaign takes a short time to evolve into an successful marketing tool for your business. At Denver Pro Sites and Marketing, we feel that you shouldn't have to sign a contract with anyone until you know that your campaign management company is going to deliver results for you. We don't require our clients to sign contracts, ever. This provides our clients with the peace of mind knowing that each and every month we have to earn your business. We wouldn't have it any other way.
Call Denver Pro Sites and Marketing, today, to find out how Google Pay per Click campaigns can help your business.