Search engine optimization (SEO) is a much talked about technique designed to provide a website the ability to rank favorably on the search engine results pages, or SERPs as its known. SEO is a very broad and confusing concept because there are many factors that can affect an individual web site.
At Denver Pro Sites, we offer a comprehensive yet AFFORDABLE search engine optimization program designed to enhance search engine rankings for your company's web site. Our program consists of 4 primary tenets:
- Clearly define and develop a site and business specific attack plan.
- Create a website design or a site re-tooling that compliments your SEO goals, including all "on-page optimization aspects," designed to maximize your site's visibility across top search engines and portals.
- Create a framework for measuring the success of your SEO campaign, as well as, providing the foundation for boosting page rank.
- Produce regular and transparent reporting of progress and results; learn more about our reporting here.
SEO strategies require a regular and consistent approach. If a website is going to achieve and, more importantly, maintain rankings for keyword phrases that drive new customers to your business, consistency is key. We incorporate the latest techniques to drive clients to dial your phone number or to visit your store front. We utilize the strength of social marketing strategies such as Facebook, Twitter, blog management and, of course, the ever-important strategy of bringing "back-links
" to your web property.
To understand the power of being on page one on Google, we offer this study which was found on SEObook.com
and it clearly shows the power of position:
AOL's Leaked Search Data:
In August of 2006, AOL leaked millions of search records. Some SEOs scoured through this data to look at click data by ranking. A comment on Jim Boykin's blog reveals the percent of clicks for each position for 9,038,794 searches and 4,926,623 clicks. Donna Fontenot shared
the relative click volume of lower ranked results relative to the top ranked site.
At Denver Pro Sites, we know the importance of getting your business ranking high on page 1 of Google. We also understand that your website must convert those visitors into potential customers. Our strategy is to maximize first page placements for your business. Call Denver Pro Sites to discuss a new SEO strategy for your business.